It's the type of article that when you start reading it, you know that you've hit gold


'm all about making bold moves, and this proves the theory - if planned properly, your brand can be revitalized in a way which could potentially bring it back from the brink of extinction.

They've laid it all out in PDF form with pretty graphics and pertinent stats, they've even added a list of questions to ask yourself and your team to set you on your way. If you want to save your brand and are confident enough to head this route, then go for it.

Get started now by reading the incredible article written by the folks at Lippincott and I'd love to hear your story on how it went for you.